Why Hiring a Professional Design Team SEEMS expensive

Why Hiring a Professional Design Team SEEMS expensive

As a business owner, you probably have spoken with a few designers in the past and received quotes that seem very expensive compared to Wix or Weebly site builder applications.

You may feel justified in feeling this way until your competition continues to gain more customers through the use of innovative features and services showcased on their site created by a professional team.

Higher Expectations

As more and more businesses are beginning to venture out from the limitations of WIX or Weebly startup websites, they want more control of features; in short, they have higher expectations. They are becoming aware that a professionally designed and developed website is a serious investment while still looking at the greater returns that a properly crafted site can generate over time.

I get it, no one likes having to pay a lot of money for anything, always looking for the best deals. However, if you’re facing a serious business growth problem, would you want to pay someone who may not have the experience to solve it simply because they’re cheaper? You could, but you would probably end up with a product you’re not satisfied with, and it still wouldn’t solve your overall problem. Which ultimately costs you more money than you intended to spend in the first place.

Today’s businesses want simplicity, whether it’s through design or functionality. Achieving that degree of simplicity usually involves complex planning, coding, refining, and ultimately a larger price tag. In short, you have to pay to play. It’s not uncommon for businesses to spend upwards of $25k or more for a beautiful, highly functional website; however, that same $25k website would usually generate over $100k or more in sales. While that investment may be a sticker shock to some people, others who believe they have a product or service in demand KNOW the true cost and are more than willing to invest in themselves.

What Can You Do

Design Factors

When thinking of building a custom website by a professional, the idea of it is not much different than building a custom home. Some similarities are:

Design proposal

Quality materials/tools

The right design team for you

Timeframe

Rome Wasn’t Built In A Day

Speaking of time, would it really make you comfortable to have a custom-designed home built in 1 day? Pouring the foundation of such a home would take at least that same amount of time.

It is just as essential to put the same level of consideration when having a custom-designed website built. Ultimately, you would want a site with a solid foundation in design and functionality but will GROW with your business. Remember, Rome wasn’t built in a day.

Choose Wisely

In reality, an effective, modern website requires a lot of planning, time, attention, effort, and skill. Suppose you need constant site updates, but have a limited or nonexistent budget. In that case, Wix or Weebly remain as sustainable options by selling a high volume of sites built on automation and templatization. Nowadays, people think it’s simple and “easy” to create a website…as long as you know how to establish a layout and understand color schemes properly. If you’re looking for a custom branded site that tells your story, reaches your target audience, and is easy to manage, then you should be ready to pay a little bit extra– but keep your expectations in check as well.

So now you know the steps needed to make the change, let’s get on it!

As always, if you need any assistance, don’t hesitate to give us a shout or leave a comment below!

If you need more information, or just have any questions, feel free to give us a call!

Call Us: 817.755.0893
contactrdg@reedesignweb.com

At Reed Design Group, we take the time to listen to your needs and establish an effective design/marketing strategy that helps your business grow!

Bottom Line:

When these elements come together, you, as the client will feel great about your design investment in that it has just paid for itself in increased visitor traffic and conversion rates!

Contact Reed Design Group today to find out how we can be a value-add partner to your team!

RDG Recognized as Clutch B2B Leader 2021

RDG Recognized as Clutch B2B Leader 2021

Reed Design Group Recognized as Clutch Leader at Annual Clutch Awards Top 400 B2B Companies in Texas for 2021

July 21, 2021

For Immediate Online Release:

Dallas, Texas

The B2B ratings and reviews platform Clutch named Reed Design Group a Clutch Leader on their annual list of the most highly recommended companies in Texas for 2021.

Clutch is the premier ratings and reviews platform for B2B service providers across the US. Out of the 400 firms featured on Clutch’s directory, Reed Design Group ranked #163 of the top web design companies in Dallas!

Quote From Reed Design Group

“Once again, It’s truly an honor to share that Reed Design Group has been listed among many talented designers for the 2021 Clutch Top B2B Company Award!”

“As we mentioned before, we’re going after the “Big Dogs” of design firms!” said Derek Reed, Founder/Design Principal at RDG.  “We also know it’s no overnight feat, but to rank among the best in Texas is truly an honor! With 10+ years in this industry means that we’ve come to know the ins and outs of the WordPress platform and how to customize it to make it unique for clients.”

“As we mentioned before, we’re going after the “Big Dogs” of design firms!” said Derek Reed, Founder/Design Principal at RDG.

Link to Full Article

Quote From Clutch Founder;

“These companies stand out because of the positive feedback their clients

shared with the Clutch team. The quality of their verified reviews shows that these companies know how to deliver exceptional work to their clients,” said Clutch Founder Mike Beares. “As more companies highlight their leadership in the industry and build their online reputation through third-party reviews, I hope the process of finding the right service provider becomes easier for business decision-makers.”

Link to Full Article

Link to Press Release Document

At Reed Design Group, we take the time to listen to your needs and establish an effective design/marketing strategy that helps your business grow!

Bottom Line:

When these elements come together, you, as the client will feel great about your design investment in that it has just paid for itself in increased visitor traffic and conversion rates!

Contact Reed Design Group today to find out how we can be a value-add partner to your team!

RDG Recognized for Excellence in Voyage Dallas Magazine

RDG Recognized for Excellence in Voyage Dallas Magazine

Derek Reed and Reed Design Group recently have been recognized for outstanding work and dedication to client satisfaction!

 

Here is an excerpt from the Article:

 

DV: Hi Derek, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?

DR: I developed a passion for building websites and began taking on clients while still in college (early 2000’s) for a couple of students that were looking to start a side business. Although their business ultimately didn’t explode out of the gate, it did generate a lot of buzz for them (T-Shirt Business and a local Kidswear directory site, respectively).

Having that great feeling of playing a part in helping other’s businesses grow by creating great website designs, formed into my core belief. I treat all of my clients as if they’re my FIRST! Also, I subscribe to the adage of Quality over Quantity, this helps me to form a solid working relationship with my clients instead of treating them like a number or just another project to work on.

“Having that relationship to get a deep understanding of my clients also allows RDG to develop a range of creativity that fits their needs very well.” – Derek Reed

 

Link to Full Article

 

We would like to take this time to Congratulate our Founder and Creative Director of Reed Design Group Derek Reed on his article with Voyage Dallas. His hard work, focus, and relentless dedication to helping clients redesign and solidify their visual presence on social media and the internet as a whole are worthy of the acknowledgment of his hard-earned recognition from his peers and clients alike.

 We would like to also extend a huge Thank you to @voyagedallas for shining the spotlight on our creatively talented BOSS Derek Reed @reedesignweb! To read the full article please click here http://voyagedallas.com/interview/exploring-life-business-with-derek-reed-of-reed-design-group/

 

Why The Right Domain Name Is Important

Why The Right Domain Name Is Important

When it comes to branding your business, absolutely nothing is more important than having a domain name! More importantly, having the RIGHT domain name!

In this article, we’ll cover the following to help you brandish your business, as well as make it more memorable for your potential visitors!

Aligning your business with the Brand Name!

Picking the Right extension

What to do if you have the WRONG domain name!

In short, this is a crucial part of making the right first impression, so let’s make it count!

Getting The Right Domain Name

Finding the right domain name can be challenging, however if you have a vision for your Business, the idea will come to you sooner than later.

With that said, it’s important to keep some of the following recommendations in mind:

Keep It Under 15 Characters – No one, including you, would like to either type (or remember) https://supercalafragalisticexpealidoucious.com on a phone.

Make It Easy To Spell – getting the domain name wrong or with complicated spelling can lead your visitors (and potential customers) to either a dead-end (404 Page) or possibly to your competition. In short, this should be self-explanatory, if not See Above

Avoid Hyphens (UNLESS) – If at all possible, PLEASE avoid using hyphens ” – “ within your domain name. Google and other modern search engines will tend to consider them as Spam and knock your domain’s rating down. Also if visitors forget to enter your cherished hyphen, they’re going to possibly end up at your competitions site out of frustration of trying to find yours. HOWEVER whorepresents.com ,  could have surely benefited from a hyphen (“who-represents.com”), or just a different domain name altogether.

Avoid Double Letters – If possible, try to avoid double letters within your domain name. For example, when we developed the domain name reedesignweb.com, it was essentially a play on the owners last name (Reed) and the brand’s primary focus of designing existing company websites’ visual experiences.

Getting The Right Extension

The most common extensions are known to most people are usually “.com”, “.net” etc. These two extensions alone are the most common across the online landscape. While it may tempting to snag the latest, trendiest extension like “.co” or “.sandwich”, 9 times out of 10, most people will NOT remember to type in that fancy extension correctly, if at all.

Since those latter extensions are usually called “Vanity Extensions” they’re just that, for show. So unless your business is so well known and can afford to branch out in this fashion, it’s best to stick with the tried and true “.com” or “.net” extensions.

 

The WRONG Domain

In the event you find yourself wondering if you have the wrong domain for your brand, all is not lost. There are steps you can take to correct this:

Choose The Right Domain (Really) – If you’re in this particular situation and reading this, scroll back up to follow the steps to establishing the RIGHT domain name. Remember, think of your domain name as your ACTUAL home address! Sure you may “move” but you want to make sure all your visitors know about it too!

Access Your Hosting Control Panel – This may be a tricky part for some of you for the following reasons:

  • Limited or no experience with the admin section of your hosting company
  • You’re using a Free platform (ie Wix/Weebly) that does not allow you to change it at all

If you’re in either in these categories, please stop here and give RDG a call to help you navigate through the process.

However, If you are comfortable with accessing the admin area of your hosting, usually called a “C-Panel”, you will take the following steps:

  • Go to your Domain’s option > Select the Redirects option
  • Once you’re there, select the Option that reads Permanent (or 301 Redirects)
  • Enter your current domain name you want to move from
  • Enter your newly registered domain name in the appropriate field (Usually says “Redirects To:”)
  • Enable the Redirect settings to reflect: Redirect with or without www.

Once this has been updated, your visitors will now automatically be redirected to the new site, and your brand will remain intact.

Pro Tip: Make sure you update any and all communication (social media channels, business cards, etc) to reflect your new domain name to your visitors. 

Conclusion

Coosing or changing to the right domain name is something that should not be taken lightly, as people need to find your business!

So now you know the steps needed to make the change, let’s get on it!

As always, if you need any assistance, don’t hesitate to give us a shout or leave a comment below!

If you need more information, or just have any questions, feel free to give us a call!

Call Us: 817.755.0893
contactrdg@reedesignweb.com

 

At Reed Design Group, we take the time to listen to your needs and establish an effective design/marketing strategy that helps your business grow!

Bottom Line:

When these elements come together, you, as the client will feel great about your design investment in that it has just paid for itself in increased visitor traffic and conversion rates!

 

Contact Reed Design Group today to find out how we can be a value-add partner to your team!

Reed Design Group | DFW-Professional Website Design
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