Project Brief: Sinsational Cakes Bakery
Sinsational Cakes Bakery is a 2-Time Award Winning Cupcake Wars Champion. The company was looking for a site refresh to modernize the general site layout, as well as updating the company branding.
They were also looking for a way to leverage the ability to keep their existing clientele engaged through the use of social media like Twitter and Facebook while keeping the visual brand across all channels.
RDG updated the existing logo for inspiration and made it more prominent and moved the framework out of HTML 2.0 into WordPress, which capitalizes on both form and functionality.
The form comprising of a more simplified layout and limited the use of dark visual elements.
The functionality consists of the WordPress framework that allows for quick management of content as well as the ability to manage image and site content.