Why SHOULD You Hire a Professional Website Designer

//Why SHOULD You Hire a Professional Website Designer

Why SHOULD You Hire a Professional Website Designer

By now you should know that your website is the digital face of your business. For that reason you want to look as professional and appealing to your customers as possible. Every business owner is faced with two choices 1) Create the website yourself or 2) Hire a professional designer.

DIY – HOW TO MAKE YOUR OWN WEBSITE

May seem simple right, you’ve purchased the “How to make Websites for Dummies” and you’re thinking I can whip this thing up over the weekend. Think of it as learning French, German and Spanish all in one weekend. Wow, you are a super person! Maybe I should hire you.

So learning HTML/CSS/JavaScript/PHP/ASP/MySQL from scratch didn’t work out, instead you’ve gone and spent over $600 on DreamWeaver. By the end of the weekend you walk a way with a website. Not a cutting edge professional website, but a website that works. Or does it. Did you test it in Firefox, Safari, Opera, Google Chrome, Internet Explorer 6, 7, 8 & 9?  Does it comply with W3C Web Standards? Does it work from a usability perspective?

Having a website can be a marketing tool for your business, but having one that looks awful and loses customers obviously will counteract your end goal.

GETTING A FRIEND OR RELATIVE TO DO IT

I don’t know how many times I have heard this, “My *insert relative or close friend* can do it for $100″. My response “So, your *insert relative or close friend* can build a website for about $4 an hour. That’s fantastic, but I am really sorry there is no way I can afford to match that”.

See Also:  Start Your OWN Subscription Service...FOR FREE!

If you know someone who has the skills and the time then sure it’s a great deal. But some words of warning; most friends or relatives who offer cheap or free services are doing it as a hobby, it’s not a priority to them as it might be for you and if their still learning you may not get a website that is up to par. I guess you have to ask yourself, would you hire your nephew to do your accounting work because he got an A in Math?

BUYING A PRE-BUILT TEMPLATE

Buying a Pre-built template can be the perfect option for people who are just starting out and who don’t really know what they want out of their website. I often recommend pre-built themes to clients who have smaller budgets or people just stating out.

Cost effective, yes, but there are cons. On occasion it can be like fitting the square peg in a round hole, it may never do exactly what you want it to do. You also are not getting a unique website, with many other websites out there look exactly the same.

See Also:  23 Hidden Ways To Use Twitter Advanced Search

OTHER CHEAP WEBSITE OPTIONS

Now these are the tricky ones, you see super cheap deals for Custom Websites when you do a google search. Some are reputable, and you would have to do your research, but a couple of things you should note about these options;

  • They probably aren’t custom and use a base template but still charge you $500 for changing an image and some colours.
  • They can often be built offshore at slave rates, now I am not sure how you feel about this but I find this extremely unethical.

SO WHY HIRE A PROFESSIONAL

By hiring a professional you are not only paying for the time it takes to build the website, but also the years of knowledge and experience that person has gained in the industry. You’re paying for their programming skills, knowledge on usability (how people use your website), optimising your content for the web (so google finds you), making sure your website works multiple browsers and the hours spent each day in order to keep up with the ever changing industry (so you get a professional, modern website!).

By hiring a professional you are paying someone to create a website that is unique and reflects your business and brand appropriately.

By | 2017-03-23T00:05:09+00:00 June 17th, 2015|SEO/Marketing|0 Comments

About the Author:

Reed Design Group based in Ft. Worth TX, has a strong presence in the web development arena. We provide professional website design services along with creative, results-driven online marketing.

Leave A Comment