Understanding the Value of A Website Presence

Small businesses, which normally don’t have a ton of money to throw at a traditional marketing campaign, especially on a regular basis, are the businesses most in need of a site! Alot of business owners have initially told us that they don’t want to invest in a website because they’re scared it won’t work and they’ll have wasted their money.

Most People tend to think of websites as a commodity, or something that can be bought and put together rather easily.  However, they tend to miss out on very critical aspects when actually DESIGNING a great website.

An Effective Website should be a natural extension, reflecting all the great aspects of your business or brand!

Did you know that a poorly designed site will actually COST your business alot of money?

Think about the last time you visited a rather sketchy site, that had limited information about it, bad navigation, poorly placed (and stretched) images.  Or a site that still looks like its from the past with outdated graphics or technology.

Alot of these kind of sites still exist to this day as some business owners have a “Set-It-And-Forget-It” mentality when it comes to establishing and maintaining a website presence.

Most of the time, When designers deal with clients, the designer already knows in their mind that the client is thinking of only a few key points:

  1. The designers portfolio looks good, but how much is this going to cost me?

  2. I like the proposed design/or marketing strategy, but how much is this going to cost me?

  3. How much is this going to cost me?

Notice a pattern here?

The main concern for you, the Client, should be how will this Web Design bring Value to my business or brand!

Such other concerns could possibly be:

  • How the new design will impact the businesses new prospects, or existing customer base

  • How will the features improve user experience

  • How and when is the best time(s) to promote the new site and features

It is our job as Designers to translate the value of good design to clients.

A Cautionary Tale: How A Small Business Owner Paid A Fortune To Lose Clients

A while ago, we were turned down by a prospective client who is business deals with selling high end furniture. He has a beautiful selection of custom bedroom sets, tables, sofas etc at his warehouse.  Unfortunately, his premises are way out in an industrial area so clients never go anywhere near there.

He recently called back regretting his decision. His main reason for shying away from working with us was because he felt his business is too small for a website.  He also felt that he didn’t have enough work and did not know how to reach people effectively.

He also told us that about a couple of months ago, he went to huge trade show out of town and that he paid twice the cost of a what RDG would have quoted him for a website for booth space at the show.

There he displayed his goods to everyone who walked past. Unfortunately, he wasn’t the only guy at that show with his type of product, and very few people go to a show with the idea of buying a custom leather sofa or a table on the spot.

A couple of people placed only inquiries about his furniture, but a far greater number of people saw him and browsed around to other vendors as well. And because they (potential customers) have no way to “return” to him, they simply walked away and forgot about his fine furniture.  Leaving thousands of dollars off the table!

The Lesson Learned:

If he had invested in a website, he could have collected the e-mail addresses of all the people who were interested in his work, but who didn’t want to buy immediately. Then he could have contacted them on a regular basis throughout the year, sent them to his website where he could display his latest work and so generated work for the whole year.

But because he thinks he’s “too small” and because he felt he had enough work to carry on with, he’s now in a pickle. And it’s a long wait for the next show to come round… Not a good situation from a cash flow perspective.

At Reed Design Group, we take the time to listen to your needs and establish an effective design/marketing strategy that helps your business grow!

See Also:  Pitfalls Of Having a Free Website

The REAL Value of a Good Web Design(er)

A website, combined with a planned internet and social media marketing strategy, allows you to make regular contact with existing clients (Pareto’s Principle says that 80% of our income comes from 20% of our clients so it makes a great deal of sense to keep in contact with them) as well as to market to new clients. And it’s far more efficient and effective than the usual hit-and-run cycle that is usually followed.

A well executed site can bring great value to the business when all three things happen:

  1. The site itself provides useful and pertinent information to the customer without them losing interest.

  2. The designer helps the client with a marketing strategy, or at the very least help get them in touch with a reputable Marketing/SEO team.

  3. As a major part of the business sales funnel,  the Site helps prospects convert to sales or service requests.

When these elements come together, you, as the client will feel great about your design investment in that it has just paid for itself in increased visitor traffic and conversion rates!

Bottom Line:

When these elements come together, you, as the client will feel great about your design investment in that it has just paid for itself in increased visitor traffic and conversion rates!

 Contact Reed Design Group today to find out how we can be a value-add partner to your team!

CONTACT RDG!

By | 2017-03-23T00:04:59+00:00 October 2nd, 2015|Design, SEO/Marketing|4 Comments

About the Author:

Reed Design Group based in Ft. Worth TX, has a strong presence in the web development arena. We provide professional website design services along with creative, results-driven online marketing.

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