Black Daddy Gang 2017-03-23T00:05:10+00:00

Project Description

Project Brief: Black Daddy Gang

Black Daddy Gang, which is a movement that challenges Men to be better fathers. This group is based in Baltimore MD and growing chapters rapidly. The group initially had a free builder site that didn’t quite translate their message to visitors. So it was decided that a site refresh was needed to modernize the general site layout, as well as updating the groups branding, also having the ability to manage video and post uploads.

They were also looking for a way to leverage the ability to keep their existing followers engaged through the use of social media like Facebook & Instagram while keeping the visual brand across all channels.


RDG updated the existing logo for inspiration and made it more prominent and utilized WordPress, which capitalizes on both form and functionality.

The form comprising of a more simplified layout and limited the use of dark visual elements.

The functionality consists of the WordPress framework that allows for quick management of content as well as the ability to manage image and site content.

The Result

Since its inception in January 2016, BDG has enjoyed a strong reception of new and returning users to the site.  Combined with existing Social Media channels,  BDG Visitor Averages are climbing rapidly!

Mr. Reed reached out to us in November of last year and we discussed about the look of the current site. I told him that this was a site I created myself and I know its not the ‘Best” looks-wise, but I had a message to tell about Fatherhood. Apparently, Derek was moved by this and decided to step in and “REEDESIGN” the entire look of the site! To say my team and I were VERY impressed is an understatement! I would HIGHLY recommend Derek and RDG for ANY services I need web-wise in the future! Thank You!
Terry A. Jones Sr., Black Daddy Gang

Skills Used For This Project

Project Planning 98%
Graphic Design: Photoshop 90%
Custom CSS Coding 85%
CMS: WordPress 90%

Conceptual Design Samples


Original Website Layout


Company Logo Redesign


Final Site Design