Can Your Brand Survive On Facebook Alone?

It’s safe to assume that many small business owners would forgo the effort of building a website and simply just rely on what the largest social media network of all time, Facebook,  could give them at almost no cost.

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Where everyone is…including us! 🙂

Facebook recently announced there are currently 40 million active small business pages on its service, which shouldn’t come as that big of a shock to anyone. Especially since creating a Facebook business page is free and provides you with access to a user base roughly the size of the population of China!

So knowing this fact, it’s safe to say that many small business owners would forgo the effort of building a website altogether and just simply rely on what the largest social media network of all time can give them at no cost. But is a Facebook page really enough? Is your Business or Brand REALLY getting the exposure that it truly deserves?

Why is Facebook NOT enough?

Well, let’s explore that reasoning. A Facebook business page does have some limitations. Granted, it’s an excellent way to engage with your user base, as long as they want to engage with you. If you can get someone to “like” your page, that’s great. You’ve clearly shown enough value to your customer that they want to hear more about what’s going on with your business – at least in the short term.

  • The person has to like your page/content…often

    If you can get someone to “like” your page, that’s great. You’ve clearly shown enough value to your customer that they want to hear more about what’s going on with your business – at least in the short term.

  • You HAVE to PAY to PLAY…

    If your visitors begin to grow weary of seeing your posts, doesn’t engage with them,  or just stop visiting your page altogether. Facebook will begin to take your posts out of your previously-engaged customer’s News Feed!

    Once that happens, you’ll have to start PAYING to promote posts to people who have liked you, or begin advertising (which of course, isn’t free) to engage new users.

  • The Limits (or Lack) of Brand Control..

    Another limitation to a Facebook business page is a lack of brand control. Yes, you can put your background photo on it, and yes, you can have your logo as the profile picture.

    Your posts have your voice and the photos show off who you are and the services you provide.

    But it’s still a Facebook page which they own (including any images you place there) and will never give the complete brand experience that a dedicated website will!

FB Likes

Not all likes turn into profit…

See Also:  7 Creative Branding Ideas to Help Your Business Shine

How is a Website BETTER than just Facebook?

Many potential customers want to learn a little more about who you are and what you offer.

In comparison to Facebook, a dedicated, well developed website enables you to completely control your brand and acts as a main hub on the web where interested, potential customers can go to from Facebook for all the information they’re looking for.

  • Google Wants To Find YOU!

    Having a dedicated website also has Google search on its side. It’s true a Facebook page can be found via a search engine, but it doesn’t provide the same comprehensive SEO control of a dedicated website. This point should not be overlooked!

    Showing up as much as possible in online searches is a critical component of any business’ growth strategy!

  • Give Your Customers the FULL Picture

    Facebook can only tell your story in a few pics among the THOUSANDS that bombard a potential customer’s Feed everyday. So not only should you create engaging content that gets their ATTENTION, it should also draw them to not only your Facebook Business page, but ultimately to your Site!

RDG Hub

Your potential Wheel of Fortune!

See Also:  10 Reasons You Need WordPress For YOUR Business!

Quick Analogy:

Think of your Facebook Page as Billboard Advertising where, IF you pay for exposure, it has the potential to be seen among thousands of potential customers.

However, your Website is the digital equivalent of a Brick and Mortar storefront where they go to learn about ALL of the services you provide!

Makes sense now?

Take all of this information and have your website designed and developed to SOLVE these questions, or as many as possible. Be transparent, and when that lead comes in, they’ll be ready to get to business!

Have you compared your offline sales process to your online web presence? We’d love know how it affected your results!

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At Reed Design Group, we take the time to listen to your needs and establish an effective design/marketing strategy that helps your business grow!

Bottom Line:

When these elements come together, you, as the client will feel great about your design investment in that it has just paid for itself in increased visitor traffic and conversion rates!

 Contact Reed Design Group today to find out how we can be a value-add partner to your team!

CONTACT RDG!

By | 2017-09-03T05:57:48+00:00 September 3rd, 2017|SEO/Marketing|0 Comments

About the Author:

Reed Design Group based in Ft. Worth TX, has a strong presence in the web development arena. We provide professional website design services along with creative, results-driven online marketing.

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